Many people have said many things about high tech public relations, but no one ever said it's easy or without risk -- or reward. Michael Arrington has been holding sway over the high tech journo pack for a couple of years now, coming out of no where and creating a lovely perch for himself. Now, we be able to see the inflection point in high reign.
Mike met up with Carol Bartz, CEO of Yahoo, at one of Mike's conferences. According to the transcript on Mike's site, Mike ran true to form.
MA: So how the fuck are you?And it went downhill from there. But much to Bartz's credit, she was not cowed nor did she shirk from the opportunity to serve Mr. Arrington some of his own medicine.
MA: Is your pitch kind of BS though?
CB: Steve Jobs came back to Apple in 1997 — the iPod came out 4 years later. 3 years after that is the first time his market cap grew. It took 7 years. I’ve been here a few months. Give me a break. You are involved in a very tiny company.
MA: Very tiny.CB: It probably takes you a long time just to convince yourself what to do. So fuck off.
I haven't administered the survey to my peers yet, but I'm fairly certain any number of PR folks are ready to greet Bartz with a high five.
TechCrunch transcript here.
