Well, now the worm turns. Nestlé hasn't been a worldwide corporate hero for, oh, a couple of decades. Between baby formula, candy bars, deforestation of the rain forests,
Here's from the WSJ:
Greenpeace, which is coordinating the protest, says Nestlé hasn't done enough, and is continuing to buy the disputed firm's oil in blended batches sold by third-party suppliers.Nestlé says it is pressuring its providers to scrutinize their supply chains to keep that from happening, but it has had trouble making itself heard above the din. The difficulty with social media, says Ms. Backes, is "to show that we are listening, which we obviously are, while not getting involved in a shouting match."
Activist groups have long used Web sites, grass-roots email campaigns and videos to publicize their causes. But the attack on Nestlé is part of a new wave of digitally savvy protests, marketing experts say.
"This is the place where major corporations are very vulnerable," says Daniel Kessler, press officer at Greenpeace.
[more]
I'm fascinated, by the use of social media as attack media, probably because someday I'll be I have figure out how to defend a company that's under attack.
