I want to call your attention to two things at once. First, I'm posting about another article from McKinsey's website. This one is about Alessi, the Italian design / manufacturing company. According to the article, Alessi has an "0pen" approach to design and works with several different artists / designers such as Michael Graves and Phillip Stark.
In this interactive feature, a narrated slide show takes you through Alessi’s history of collaborating with designers and the creative approach behind its innovations. Next, a video interview with CEO Alberto Alessi brings you deeper into the development process; Alessi explains how working with constraints can help refine designs. Finally, an interactive graphic lets you navigate through his tool for assessing new designs. This formula, which Alessi developed himself to measure risk and success, is an interesting example of how one company is applying structured measurement to the creative process of innovation.
The article and multimedia presentation is very interesting and highly recommended. [See it here.]
Here's the second thing I want to call your attention to: It's my humble opinion that McKinsey could make it a smidgen easier for people to leverage their digital assets. This article is a case in point. Of course the reader can find the link nestled under Mr. Alessi's photo that launches the interactive presentation. Perhaps that could be made more obvious and integral to the article?
Well, that's what I would do.
