If you've followed this screed for almost any length of time, you know that I frequently post articles from the McKinsey Quarterly. This I do because McKinsey is Polaris in my sky, a star fixed in the heavens that can be used for navigating through the world of business ideas. But based on this recent article, I'm thinking that this star might not be showing the way to true north. Here's the evidence:
Have you moved to the edge of your seat? Then relax. Here's the distilled list:
2. The best uses come from users—but they require help to scale.
3. What’s in the workflow is what gets used.
4. Appeal to the participants’ egos and needs—not just their wallets.
5. The right solution comes from the right participants.
6. Balance the top-down and self-management of risk.
I thought number 4 was particularly good but had to make room for number 5.
Here's a link to the story, and you really should take a look yourself so you can find out how Best Buy used Web 2.0 techniques to achieve it's ... success.
