A million years ago, I had the honor of doing a little job for Jerry Michalski when he was working for Esther Dyson. Mr. Michalski is a Very Smart Person.
For a variety of reasons, he has spent a bit of time thinking about public relations, especially as it intersects some of his mainline interests. Recently, he reposted a note to his blog about public relations that is only a little bit dated as per its references to Scoble as an employee of Microsoft. (Remember that?) Nevertheless, it's a thoughtful look and think about the question he poses at the end of the post.
