As a rule, I think it's unwise for reporters and publicists to discuss each other's professional standards. Afterall, I would never divulge the name of the reporter who showed up drunk for an interview with my CEO and then further embarrassed himself by throwing up all over the CEO's wingtips. And I'm more than sure that many of us publicists have committed grievous sins. As a rule, I think it's best that we remember we live in glass houses and honor our long-standing truce.
I think both professions, if I can ever type that without smirking, have some fascinating moral and I think that if both reporter and the publicists can git overthemseles, they stand a chance of having a pretty good relelationship. Of course if really helps if the publicist actually takes the time tot rreaad what the reporter writes and somehow stream into the reporters continutity.
The NYTimes story is here.
