THE ETHICIST
Honest P.R.
By RANDY COHEN
Q: I'm considering hiring a public-relations representative to promote my new business, but I worry about having him write letters for me to sign. When I read an article or a letter, I expect the name on it to be the author's. The P.R. rep argues that he is simply conveying my message more effectively than I could. But wouldn't I be lying to tack my name on his work? Tal Ziv, Honolulu
A: Context is all.
